B2B Research GuideScroll down to access our B2B research guide
Discover the value research can provide B2B businesses
A guide showcasing how to effectively conduct B2B research, gathering impactful insights in a cost efficient way.
What will I learn?
We’ve summarised our knowledge within the sector into a concise report which explores:
- An assessment of how B2B audiences differ from B2C
- Understanding your business needs and goals
- How to identify the right audience for your project and encourage them to participate
- Methodologies which can be best suited to B2B respondent needs
- Understanding how the outputs need to be communicated
Who we are
- We’re a First Principles™ insight agency meaning we begin projects by making as few assumptions as possible. All of our insight programmes are bespoke, tailored to meet each unique client challenge.
- Our specialisms are customer insight, design, development and digital marketing
- A 70+ strong team based in Leeds servicing clients across the globe