B2B Research Guide

Click Here For Your Free Guide to Effective B2B Research

Discover the value research can provide B2B businesses

A guide showcasing how to effectively conduct B2B research, gathering impactful insights in a cost efficient way.

What will I learn?

We’ve summarised our knowledge within the sector into a concise report which explores:

• An assessment of how B2B audiences differ from B2C
• Understanding your business needs and goals
• How to identify the right audience for your project and encourage them to participate
• Methodologies which can be best suited to B2B respondent needs
• Understanding how the outputs need to be communicated

Who we are

• We’re a First Principles™ insight agency meaning we begin projects by making as few assumptions as possible. All of our insight programmes are bespoke, tailored to meet each unique client challenge.
• Our specialisms are customer insight, design, development and digital marketing
• A 70+ strong team based in Leeds servicing clients across the globe