Putting research and insight to good use

We’re an Insight & Strategy consultancy based in Leeds and London made up of senior leaders, specialising in sustainability, retail, finance, and food and drink research.

We blend the rigor of traditional insight with tech tools delivering exceptional customer experience solutions for our clients.

We’re unique as part of the Principles Communications group, with sister agencies in digital marketing, web design and advertising. We give you joined up thinking to discover the bigger picture.